Terms of Use

NoA Connect client portal, operated by Bluebird Media. Last updated 7 August 2026.

These terms govern your use of the NoA Connect client portal at clients.noaconnect.com (the “portal”). By signing in or otherwise using the portal, you agree to them. If you do not agree, do not use the portal.

1. Who we are

The portal is operated by Bluebird Media (“we”, “us”, “our”). In these terms, references to us also include our group companies, our personnel and our suppliers. “You” means the organisation on whose behalf you access the portal and, where the context requires, you personally as a user.

2. What the portal is

The portal is a read-only reporting view. It collects marketing and analytics figures from the advertising, analytics and commerce platforms connected for your organisation, transforms and aggregates them, and presents them as dashboards, tables and charts, together with an optional in-portal AI assistant.

The portal does not run campaigns, place advertising, move money, or act as a system of record. It is a convenience layer over data that lives elsewhere.

3. Access and accounts

• Access is granted to named users at your organisation and is personal to them. Do not share credentials, sign-in links or session cookies.
• You are responsible for all activity under your account, and for telling us promptly if you believe it has been compromised.
• We may add, change, restrict or withdraw access, features, cards, views or data sources at any time, including for an individual user or organisation, without notice and without liability.

4. The figures in the portal are indicative, not guaranteed

Figures shown in the portal are sourced from third-party systems, including but not limited to Google Ads, Google Analytics, Google Search Console, Meta, LinkedIn, TikTok, Display & Video 360, Criteo, Shopify, Magento, Kuvio and comparable platforms, as well as from files, sheets and figures supplied by you. Those figures are affected by factors outside our control, including:

• platform outages, API errors, rate limits, permission changes, revoked tokens and broken or removed integrations;
• reporting delays, and the platforms' own restatement of historical figures after the fact;
• attribution models, conversion windows, modelled and estimated conversions, consent-mode modelling, sampling, thresholding and privacy-driven data withholding;
• tracking implementation on your own websites and apps, including tag, consent and e-commerce configuration that we may not control;
• currency conversion, tax treatment (figures may be shown including or excluding VAT depending on the source), deduplication between sources, channel classification and other transformations applied on the way into the portal;
• incomplete data for the most recent day or days, and gaps caused by pipeline failures.

You accept that the portal may therefore show figures that are wrong, missing, duplicated, delayed, misclassified or inconsistent with the platforms they came from, and that this can happen without any notice or visible indication in the interface. We are not obliged to detect, correct, annotate or restate such figures, and we do not warrant that any correction will be made.

5. The portal is not a source of truth

The portal must not be used as an accounting, billing, tax or statutory reporting record. Where a figure in the portal differs from the underlying platform's own reporting, from an invoice, or from your own financial systems, those sources govern and the portal does not.

You are responsible for verifying any figure against its source before relying on it for payment, invoicing, reconciliation, financial or statutory reporting, contractual or bonus calculations, public statements, or any other purpose where accuracy matters.

6. The AI assistant

The portal includes an AI assistant that generates answers using a large-language-model provider. Its output is generated text, not verified fact. It can be incomplete, misleading or simply wrong, including where it sounds confident and cites specific numbers. It may misread the data it is given, and it inherits every limitation described in section 4.

Treat assistant output as a starting point to be checked, never as an answer to be acted on. Do not enter personal data, credentials or confidential third-party information into it. We accept no liability for assistant output or for anything done on the basis of it.

7. No advice, and no reliance

Nothing in the portal is legal, financial, tax, accounting, investment or professional advice, and nothing in it is a recommendation to take or refrain from any action. Any commercial decision you take, including budget allocation, bidding, pricing, campaign changes, procurement and staffing, is yours alone and taken at your own risk, whether or not it was informed by the portal. Where we discuss the portal's figures with you, that discussion is subject to these terms as well.

8. The portal is provided “as is”

The portal is provided on an “as is” and “as available” basis. To the fullest extent permitted by law, we exclude all warranties, conditions, representations and terms of any kind, whether express, implied or statutory, including any warranty of accuracy, completeness, timeliness, merchantability, satisfactory quality, fitness for a particular purpose, title, non-infringement, or arising from any course of dealing or usage.

We do not warrant that the portal will be available, uninterrupted, secure or error-free, that defects will be corrected, or that it will continue to support any given data source, metric, view or feature. Scheduled and unscheduled downtime, maintenance and data-pipeline failures are to be expected. No service level applies unless we have agreed one with you in a signed written agreement that expressly covers the portal.

9. Limitation of liability

To the fullest extent permitted by applicable law:

• We accept no liability whatsoever for any loss or damage arising out of or in connection with the portal, its availability, its content, or any data displayed in, exported from, or missing from it. This includes, without limitation, liability for data that is inaccurate, incomplete, delayed, duplicated, misclassified, corrupted, lost or unavailable.
• We accept no liability for any decision taken, or not taken, on the basis of the portal or of the AI assistant, or for any wasted or misallocated advertising spend, lost revenue, lost profits, lost savings, lost or corrupted data, loss of goodwill or reputation, business interruption, or any indirect, incidental, special, consequential or punitive loss, in each case whether or not we were advised that such loss was possible and whether the claim is in contract, tort (including negligence), statute or otherwise.
• We accept no liability for the acts, omissions, outages, pricing, policies, data or reporting of any third-party platform or provider, nor for any change any of them makes to an API, metric definition, attribution model or access permission.
• Where liability cannot lawfully be excluded, our total aggregate liability arising out of or in connection with the portal is limited to the amount you actually paid us for access to the portal in the twelve months before the event giving rise to the claim, or EUR 100 if you paid no such amount. Fees paid for other services are not fees paid for the portal.

The portal is provided as an accompaniment to our services and, unless we have expressly agreed otherwise in writing, no part of any fee you pay is attributed to it.

Sections 8, 9 and 10 are given for the benefit of our group companies, our personnel and our suppliers as well as ourselves, and each of them may rely on and enforce them. You will not bring a claim in respect of the portal against any of them individually that these terms would bar against us.

10. Liability we do not exclude

Nothing in these terms excludes or limits our liability for fraud or fraudulent misrepresentation, for wilful misconduct or gross negligence, for death or personal injury caused by our negligence, or for any other liability that cannot lawfully be excluded or limited. If any part of sections 8 or 9 is held unenforceable, the rest continues to apply and the unenforceable part is to be given the narrowest reading that makes it enforceable.

11. Acceptable use

You agree not to: attempt to access data belonging to any organisation other than your own; probe, scan, or test the security of the portal, or circumvent any authentication, rate limit or access control; scrape or bulk extract data other than through the export features we provide; resell or redistribute the portal or its data to third parties; upload malicious code; or use the portal in breach of applicable law or of the terms of any connected platform. We may suspend access immediately where we reasonably suspect a breach of this section.

12. Confidentiality

The portal contains commercially sensitive data. Keep it confidential, share it only with people at your organisation who need it, and do not publish it externally without our prior written consent. Exports you take from the portal leave our control and become your responsibility, including their accuracy and their onward distribution.

13. Intellectual property

The portal, its software, design, structure, and the models, metric definitions and transformations behind its reporting, are ours or our licensors' and remain so. You get a non-exclusive, non-transferable, revocable right to use the portal for your organisation's internal business purposes for as long as we grant you access. Your own underlying business data remains yours.

14. Third-party platforms

Your use of the connected advertising, analytics and commerce platforms is governed by those platforms' own terms, and by the permissions you or your organisation grant. We are not a party to those relationships. If a platform withdraws access, changes its terms, or stops providing a metric, the corresponding part of the portal may stop working, and section 9 applies.

15. Personal data

How the portal handles personal data is described in our Privacy Notice, which forms part of these terms.

16. Suspension and termination

We may suspend or terminate your access, or the portal itself, at any time and for any reason, including on termination of the underlying engagement. On termination your access ends and we are under no obligation to retain, return, migrate or continue to make available any data in the portal. Export anything you need while you still have access.

17. Changes to these terms

We may update these terms as the portal evolves. The current version is always the one published at this address, and the “last updated” date above tells you when it changed. Continued use of the portal after a change means you accept the updated terms.

18. Governing law

These terms, and any dispute arising out of or in connection with them or the portal, are governed by Swedish law, excluding its conflict-of-law rules. The courts of Sweden have exclusive jurisdiction, save that we may bring proceedings to protect our intellectual property or confidential information in any competent court.

19. General

If any provision of these terms is held invalid or unenforceable, the rest remains in force. Our failure to enforce a provision is not a waiver of it. You may not assign your rights under these terms without our written consent. Where you have a separate signed agreement with us that expressly governs the portal, that agreement prevails over these terms to the extent of any conflict.

20. Contact

Questions about these terms: contact your account manager, or email privacy@bluebirdmedia.se.